Online Media Buying Tactics

You want to improve your advertising ROI, improve the CTR of your ads or you simply want to create a bigger bang for your advertising buck?

How do you actually improve your advertising strategy? After numerous consulting projects helping companies improve their online advertising strategy, we felt it's time to offer this specialized knowledge to you as part of a series of different workshops on "How to become a better Online Media Buyer & Internet Marketer".

1. Understanding media networks and advertising agencies

1. What separates the media network from the advertising agency
2. In-depth look of their business model
3. How to interpret the different technologies and solutions. What's right for you?
4. CPA, CPM, CPA, CPC, CPL… what does it all mean? What's best to use?

2. Improving your negotiation skills to secure the best rate

1. How an Advertising Account Executive thinks
2. Knowledge is power, but how to be assertive?
3. Building case scenarios before you negotiate rates

3. The process of building an effective online marketing strategy

1. From conception to implementation? What are the steps to success?
2. Best practices for online media buying
3. Set realistic expectations by using the scientific approach to advertising
4. Aligning the team for optimal cooperation and success
5. How to manage your advertising budget for high ROI

4. Designing Creative Ads Like a Pro

1. What is the best design? Best practices in creative design
2. How do you set objectives, vision, brand for your ads?
3. Attracting, Qualifying and Asking for the click
4. Focus On Retention As Much As Acquisition
5. What makes a user click? Understand the psychology behind banners

5. Testing, tracking and optimizing your marketing campaigns

1. Best practices. Learn what the “big boys” are testing... and HOW they do it!
2. Are you collecting the right data? What is best for your business?
3. What statistical models and tools should you be using
4. Interpret the data to make better business decisions

Contact us today to book this exciting workshop!

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