Web Site Design Tips
I will hereby reveal shocking truths about web design and web development. If you are a small or meduim sized business owner you probably want to keep the business you have while attracting new customers. Some 8-10 years ago the Internet "appeared" and most people thought that the Internet would solve all their business problems. At least, that is what they thought.
I am telling you to Stop wasting your money on web design companies and/or web design people. Read this article and I promise you that you will have a clearer understanding of what to do when this "technology happy web design guy" appears on your door step.
1. Web Sites Don't Work!
If the right people can't see your web site it is useless. This scenario has happened to many people and maybe for you too? Don't feel bad about it, as I'm giving you a chance to learn how to avoid mistakes in the future.
Scenario:
One day this web designer guy comes along and throws a bunch of beautiful Internet lingo words in your face. You think it sounds great and you can't afford to miss out on this great opportunity of getting a web site made. You can have a web site that millions of people can see....blah blah blah... He claims that he can lead your company into a new era of business but the truth is he has no idea of what he is talking about. Don't fall for their sweet talk!
These web design companies (and there are MANY of them around) have no clue of how to drive profits to your business. They have no education in Internet Business Management and here you are giving them a cheque for lets say, $5,000. In return you get a web site that has all the cool Java, SQL databases and FLASH animations and whatever these technology savvy guys have created for you but WHERE IS THE BUSINESS REVENUE MODEL? They have no clue on how to develop this! That is why most web sites have failed! How do we know this?
Christoffer Bjorklund has spent many years with Internet Marketing development, cleaning up after peoples' mistakes. Click here for our Internet marketing seminares and workshops.
2. A Web Site should not cost you anything
A web site should complement your business at no expense to you. It should measure a Return on Investment and be included in your e-Business solution. How can a web designer with no education in the business industry tell you how to increase your ROI? The fact is, he can't. Be aware of these web design companies, they are very persuasive and can't wait to get your money.
So... What Should You Do?
A well designed web site must include certain elements. A web site must be included in an e-Business Plan with revenue models and strategies that will drive revenue to your company. You must measure your site in terms of your customers. Use Business Intelligence (B.I.) and use technologies that will serve your business strategy in a cost efficient way. Listen to your customers, they are the most important assets to your company and measure who they are.
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First, we have the Business Strategy "know-how" of how to generate revenue for your business by using business revenue models.
Second, we have the Technical "know-how" of what technology is going to be most suited for you. We then combine these two into one complete e-Business strategy. We are completely different from other companies, which gives us an edge that we can offer to you. It's a win-win situation that is affordable. Take control of your business today and start making some real decisions and invest in a solution that will benefit you!
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