Viral Marketing Strategies
The purpose of this is to give you a few ideas and actionable tips how to start an Internet marketing and word of mouth evangelism program.
How to create a contagious Word of Mouth program:
- Have a great product or service to sell!
- Your product or services must serve a purpose
- Have great support
- Disruptive
Tips:
- Have a quick start guide and/or interactive training/demo CD. Spread it all over via email and on your web site to start with. Depending on your product, perhaps send it out on the Bit Torrent network?
- Create a manual or FAQ with the focus on images. Run a contest who can create the best learning tips and tricks. This will identify evangelists that you can focus on.
To think about:
Do evangelists believe in your product?
Do they fight for you on blogs?
Do you know how to recruit them?
Have you ever asked for help? Ask and people will come.
How to recruit?
- Identify and recruit the “Thunder people”
- Hire someone to foster and grow the community
- Create a budget for support and community
- Integrate sales and marketing into your evangelist program.
- How to join your community ? Is it easy and valuable?
- Host free meetings.
- Start conferences and do training seminars and demos for people.
- Use your email list to reach out .
Tips:
- Target the young people. Young people start trends and old people follow what the young ones are doing. (E.g. PT Cruiser, Mini cooper, Toyota Scion were made for young people but it turned out the old generation were the ones buying more than the young)
- Feature Customers in newsletters
- Help under-privileged with software/service. Social commitments
- Feature on our web site how to sign up and become active.
What is needed to make viral marketing work:
- Commitment
- Investment
- Consistent
- Confident, Quality, Service, Selection, Price (Order list of why people buy)
- Patient (without patience, you can't commit to the investment, hence can't be consistent and confident about our products and marketing.)
- Assortment (have lots of tools)
- Convenient (be easy to do business with)
- Subsequent (Real Profits come after the sale)
- Amazement (over deliver)
- Measurement
- Involvement (create relationships)
- Dependant (work with others)
- Armament (have the equipment to build and win battles)
- Consent
- Augment (augment the site with everything)
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