The Mobile phone is a powerful marketing channel
• Would you lend someone your personal cell phone for a day?
• What's the first thing you check when exiting the movies?
• What do you play with if you're left alone at the pub table?
The mobile phone has changed the way we behave and interact. The question is: how do you interact with your customers?
We already know the mobile phones play an integral roll in our lives today. We also know that the mobile phone is the most common used tool to communicate. So how do you use mobile phones in your marketing mix? How can you improve your customer experience with your brand? How can you increase sales? We will show you how to use mobile phones as an effective marketing channel.
Mobile marketing is a relatively new approach and is meant to describe marketing on or with a mobile device, such as a mobile phone. It allows you to extend your reach from your traditional channels such as print, online advertising, retail, radio, magazine to reach out to your customers when they are “on the run”.
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The viral effect of mobile:
Since your customers are buying your products,
why not let them interact with you?
The advantage of mobile marketing:
- Relevant
- Informative
- Contextual
- Immediate
We create smart and effective mobile marketing solutions so you can reach out and grab a whole new world of potential customers.
View our mobile marketing demo how mobile coupons work. Click here »» |
Our Mobile Marketing Services:
We make it fast and easy for businesses of all sizes to leverage the power of mobile marketing.
1. Consultation
You understand the importance of mobile marketing but you don't quite know how it will work or how to get started. Maybe you have an idea that you would like to discuss?
We offer strategic and tactical advice how mobile marketing can work for you, layouts, share market data, explain the process of building a mobile marketing campaign and give you advice of what would work best for you and your products. We will also tell you what it might cost to develop.
2. Production
You know exactly what you want! You got the idea, the concept and how it should work.
However you don't have the resources to create, develop and implement your mobile marketing campaign. Tell us exactly what you want and we will develop it for you. Our team takes your concept to a finished solution and with years of experience, we make it look easy.
3. Mobile Advertising (offline and online)
We can create mobile banners, mobile SMS campaigns, SMS mobile games and extend traditional email campaigns to even include “mobile clubs”. We allow media networks and advertising agencies to offer “mobile” in their product offering to their clients. We offer ad sales and ad traffic generation as part of mobile advertising. We also have a way to create ROI positive print advertising campaigns through the inclusion of mobile technologies.
Fact: Major brands are shifting significant marketing resources to marketing via mobile phones, according to an independent survey of 50 brand name companies the mobile infrastructure software provider. By 2008, 89% of brands will use text and multimedia messaging to reach their audience, with nearly one-third planning to spend in excess of 10% of marketing budgets on the medium. In five years over half of brands (52%) expect to spend between 5% and 25% of total marketing budget on mobile marketing. Fact: Advertisers will more than double their mobile advertising budgets over the next five years, according to a recent report by JupiterResearch. Spending on wireless messaging and display messaging is expected to reach $2.9 billion in 2011, compared to a projected $1.4 billion this year.
Fact: North America is catching up FAST: Cingular says 12 billion text messages were sent during the fourth quarter and it delivered nearly 180 million MMS messages.
bcAdvice.com has a wealth of knowledge and experience in mobile technology, online brand development and e-marketing so contact us today for a free initial consultation.
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