Optimizing eMail Marketing Programs
We optimize email marketing programs to increase your email revenues. We have the best of breed email strategies for you. In February 2006 we received an award from ACDSee.com for outstanding work that generated an additional $1 million in sales through email marketing.
Today’s consumers have adopted a broader definition of SPAM. According to Jupiter Research 65% define spam as “email that comes too frequently even if it comes from a company that I do business with”. The result of this is that legitimate companies are greatly affected in the form of rising anti-spam filters from ISPs and consumers. Furthermore, over 54% of permission based marketers have had email misidentified as spam.
Our offer to boost your email revenues:
We aim for creating smarter, not bigger campaigns. We differentiate your messages. “Batch and Blast” email broadcasting can hurt you in the long run as consumers will tune-out. Hence, bigger is not better. We focus on optimizing each point of contact, control frequency and relevance (RFM strategies). Forrester Research says in a study that service emails yield 50% lift in open rates and 500% lift in click-through rates.
The new model of email communication:
Successful and Profitable Guidelines for eMail Marketing
The successful and profitable newsletter has the following qualities and guidelines:
• Focuses on your mantra
• Use low-key, polite, and friendly copy
• Customer centric and personal
• Behavioral- and lifecycle- focused targeting
• Always sent as per the schedule
• Consistent messaging, language and tone
• Builds on the brand conversation
• Engaging and community driven
• Relevant and Quality content
• Languages: What languages will you offer?
• Nurturing and empowering
• Targets the right audience with the right offer at the right time (RFM tactics)
• Changed regularly to ensure freshness
• Drives the prospect or customer to a specific action
• Utilize the post-script as a marketing device (if suitable)
• Always include an unsubscribe option
Click here to view our eMail Marketing Workshops »»
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