Free Marketing Tools: "How to do an eBusiness and Web site Audit"
Purpose of an eBusiness and web site audit
The primary function of an eBusiness and web site audit is to measure activities versus results to make sure your business is achieving the desired effect whether it is to grow revenues or improve customer satisfaction. The audit will not determine whether or not your graphics are pretty or how well the content is written. It focuses on your business goals and how your graphics, copy, navigation, usability, layouts, ecommerce support and achieve these goals.
We combine our skills within online marketing and eBusiness and conduct a comprehensive analysis based on the information gathered. The finished result is an accurate snap shot of your business where we have discovered new areas of revenues, improvements to be made, areas at risk, and aligning your sales and marketing efforts to achieve greater results. Furthermore we will conduct an eBusiness Quadrant that identifies:
- Unnecessary strengths
- Irrelevant efforts
- Key weaknesses
- Key strengths
- Develop an actionable plan of attack
Important to know before you begin:
- An audit is only part of the planning process.
- Outside experts can provide a better analysis than an inside team because they are unbiased, experienced and know what to focus on.
- Audits should be conducted at least once a year or before a new project is about to begin.
Every web site audit should include:
- Web site technology
- Design and appearance
- Usability and navigation
- Content and copy
- Interactivity
- Search engine optimization
- Web site traffic analysis
- eCommerce systems
- eMarketing including eMail
- eBusiness Quadrant Analysis
Click here for more information about ebusiness and web site audits.
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