Free Marketing Tools:
"How to create the best sales pitch"
Use this form to test messages with your target audience.
• Record messages in the Messages table.
• Ask the participants to read the messages, or read the messages to them.
• Ask the participants the messaging questions that are at end of this document, and record their answers in the Messaging feedback table.
Use the tables to record the data you collect.
Messages
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Message 1 |
Message 2 |
Message 3 |
Message 4 |
| Differentiating messages
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| Proof points for differentiating messages |
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| Substantiating messages |
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| Qualifying messages |
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| Proof points for qualifying messages |
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Messaging feedback
Question |
Answer |
Are these messages easy to understand? |
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Do these messages convey single-minded ideas? |
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Are these messages meaningful to you? |
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Do these messages differentiate us or our offerings? |
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Are these messages important to you? |
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Do these messages address specific pain points you face? |
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Do these messages satisfy the needs you have? |
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Are these messages believable and credible? |
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Do you believe we can sustain these proof points? |
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