Free Marketing Tools:
"The 7 C's of how to create a market analysis"
This is a checklist you can use when analyzing your market and competition. To make your analysis accurate you must focus on being as objective and factual as possible. Try to imagine yourself as an outsider looking in. Use the outcomes to set your business goals. The 7 Cs will help you determine profit, market share and other opportunities.
1. Customers
- Who are my customers?
- What are their needs? What solutions are they asking for?
- How large is the market
- Understand their problems
2. Competitors
- Who are my competitors?
- What are they offering?
- What is their marketing share
- How do we compare against them?
3. Company
- What is our reputation of the market?
- What is our market share?
- Do a SWOT analysis
4. Channels
- What sales channels are available?
- What sales and marketing channels are predominant?
- What channels could be expanded?
- What is our product mix?
- How do we price our products?
- What is our product marketing strategy?
5. Communication
- What media strategies can we use?
- How do we position ourselves?
- What is our company brand?
- How we our customers perceive us?
- How do we write our sales and copy?
- How does media perceive us?
6. Costs
- What is our current cost structure?
- Where can costs be decreased?
- What market segments and sales channels are most profitable?
- Where are we bleeding? How do we fix it?
7. Contexts
- What are the constraints?
- What can we change and what is fixed? (variable vs. fixed areas)
- How can help us change to compete better?
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