Free Marketing Tools:
"The 5Ms of Online Advertising"
This is a checklist designed to help you plan your Internet marketing campaign to make sure it becomes a success.
1. Mission
- What are your objectives?
- What is the key outcome?
2. Money
- How much money should you spend to reach your objective?
- How much money could be spent?
- How do you negotiate online media buys?
3. Message
- What type of messages should you send to make it profitable?
- Is the message easily understood?
4. Media
- What media channels are you going to use to maximize ROI?
- What channels are available for to you use?
5. Measurement
- How do you measure your results?
- Once you track your advertising campaigns how do you draw useful conclusions from the data?
- How do you follow up?
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