Customers and Project Experience
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NowPublic Technologies Inc. |
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Since 2005 NowPublic.com has become one of the fastest growing news organizations with over 140,000 contributors reporting eye witness news from over 140 countries. NowPublic is changing the way news is made and has working relationships with the Associate Press and other premium media properties worldwide.
bcAdvice.com built a comprehensive online advertising solution, SEO Audit and Recommendations Strategy plus we increased traffic via paid search marketing.
Results: In less that 2 months not only did we build an entire advertising solution, we also had over $30,000 in booked advertising revenues. |
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NetXMedia Inc. |
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netXmedia is a web publisher specializing in vertical search portals that connect people and business. They create on-line communities that promote lifelong learning opportunities from cradle to grave, where learners and training providers can connect and thrive.
bcAdvice.com built a comperhensive online advertising solution for NetXMedia for how to become a large portal publisher. It included:
- Online advertising strategy (Publishing side)
- Ad serving technology
- Ad performance tracking
- Identify what ad server solution is most appropriate
- Developed a sales strategy including pricing models
- Revenue plan and forecasting
- Internet advertising media kit
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Mixpo Broadcasting Inc. |
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- Advertising media planning, negotiation, and buys
- Ad buys, negotiations, set recommendations for banner creatives, optimize banners
- ROI calculations and tracking
- Landing pages planning (A/B testing)
- SEM campaigns (pay per click, landing pages, plan micro sites)
- Recommend Web analytics solutions (track user behaviour, A/B testing, conversion analysis of what works and not)
- Web site usability, (tracking, traffic sources, analyze sales funnels)
- Product Launch tactics (email marketing)
- Give recommendations how to create marketing collateral (programming and graphics)
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Quick Mobile Inc. |
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Quick Mobile is a mobile marketing and technology company focusing on mobile solutions to connect, engage and interact with consumers.
• Develop business and sales strategy
• Develop online marketing strategy
• Mobile marketing and campaign development
• Market research
• Product development
• Revenue models
• Customer acquisition strategy
• Mobile marketing strategy
• New market development
• Business relationships |
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The Retirement Lifestyle Center Inc. |
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bcAdvice.com has been contracted to re-build The Retirement Lifestyle Center's online e-Business. The Retirement Lifestyle Center is a research and education company in Nanaimo BC focusing on the key issues associated with retirement today. The company helps North Americans redefine the traditional view of retirement and create a plan that is more in keeping with 21st century retirement. |
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Speaking Engagement at AD:Tech in Chicago on July 24-25, 2006
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Chicago, Illinois ] |
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Christoffer Bjorklund was invited to speak at AD:Tech revealing what strategies work when planning high ROI Internet marketing campaigns. AD:Tech is the world's largest internet marketing conference held five times per year.
SESSION DATE & TIME:
Mastery Series: Marketer's POV
Tuesday, July 25, 2006 10:30 - 11:30 am
Room/Track: Sheraton 4/5-Creative Conversations |
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ACD Systems Ltd.
Managed a USD $2.2 million per year ROI positive online sales channel.
Areas of responsibilities included: |
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- Managed ACDSee’s Internet Marketing strategy buying over 65 million ad impressions per
month.
- Received an award (Feb 2006) for outstanding work that generated an additional $1 million
in sales through email marketing.
- Business development with 3rd party companies.
- Managed an Internet marketing budget of over $475,000 CAD/year.
- Email, pay-per-click (SEM), SEO, media planning/buying/brokering, affiliate mgmt,
viral marketing, cross-promotions, sponsorships, lead generation, landing pages and
branding.
- Managed the software conversion strategy for ACDSee’s entire software product line
localized in 6 languages.
- Statistics and analysis of campaigns via A/B testing.
- Web Site analysis and statistical development (Web Side Story)
- Affiliate marketing management (CJ, RegNow, WUGNET, OneNetwork etc).
- Vendor and Distributor Relationship Management with AskNet and Digital River.
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Bravenet Web Services Inc. (Ranked in the TOP 50 largest Web Sites - 5+ million members) |
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- 2 year project in Parksville BC
- Project Management for Bravenet Web Services
- Internet Marketing and Strategic web site development
- IT Cost and Web Site Efficiency Management
- Statistical Analysis Management
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Bravenet Media Network |
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Ericsson Internet & Wireless Solutions - Vancouver, Canada
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- Wireless Internet Applications for e-Commerce strategies.
- Developed Wireless Internet Applications for mobile banking.
- Lead the research effort for Wireless Application Protocols and its surrounding technologies.
- Developed technical analysis requirements
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Ericsson Real Estate & Services - Stockholm, Sweden
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- Project Management for Ericsson's internal booking system – "RUBIN"
- Increased the amount of users from 5,000 to 30,000 unique users within 1 year.
- eMarketing, eCommerce development
- Implemented training courses and held training seminars for new users.
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